How Pitchbound made it fun and easy for Hume to do outreach

Hume Agency (Hume) adopted Pitchbound to make it easy and fun to do outbound sales. Pitchboards enable Hume to always have the right pitch for the right prospect, resulting in more leads.

INDUSTRY

Professional Services

COUNTRY

DK

COmpany type

Employer branding agency

Jonas Molbech-Kuskner
Co-Founder
,
Hume Agency

I had 6 unusable pages of different pitches in Google Docs before Pitchbound. Pitchbound is a game changer for outreach – My entire pitch is visible, I always have the perfect argument ready, and I can share learnings with my team. We get more sales meetings and we enjoy doing outreach!

Increase in sales

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“I had 6 unusable pages of different pitches in Google Docs before Pitchbound. Pitchbound is a gamechanger for outreach – My entire pitch is visible, I always have the perfect argument ready, and I can share learnings with my team. We get more sales meetings and we enjoy doing outreach!” - Jonas Molbech-Kuskner, Co-Founder at Hume

From a hate to a love of prospecting

Hume, a Danish employer branding agency, hated doing outreach and used Google Docs for their phone, email, and LinkedIn pitches. With Pitchbound, Hume was able to structure their pitch intuitively, break down important pitch elements and share best practices with each other. They started to enjoy outreach and upscaled their lead generation.

Replacing Google Docs with Pitchbound

Hume hade 6-8 unusable pages in Google Docs with different pitching elements and they couldn’t find the right information at the right time in conversations, nor was it intuitive or structured in a way that made tracking possible. With Pitchbound, they structured their pitch in different Pitchboards and designed personalised pitches for each of their ICPs. They could access all information in an instant and start delivering winning arguments.

“Me and my co-founder collaborate on our Pitchboards in Pitchbound, adding new objections and pain points every time we encounter them. This gives us a platform to collaborate and optimise our pitches on. “ - Jonas Molbech-Kuskner, Co-Founder at Hume

Increasing conversion rates and love for sales

Pitchbound increased Hume conversion rates by reducing the time spent preparing for conversations and making it easier for Hume to match pain points with value propositions in conversations. Every time Hume encounters a new objection, pain point or market trend, they can save these in Pitchbound and share with each other. This means that the most updated and relevant pitch will always be in Pitchbound and collaborating on pitch creation becomes more fun and data-driven.

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Pitchboard overview in Pitchbound.