Kollek is a Danish start-up offering a digital marketplace for collective procurement. With Pitchbound, Kollek is able to split-test pitches and build a scalable outbound sales process based on empiric data.
Kollek adopted Pitchbound to build a scalable foundation for their outbound sales process where they could split test their pitches and understand which pitch worked best on their different ICPs. With Pitchbound, Kollek saves pitch insights and designs a Go-To-Market playbook for sales that they can use to onboard new sales reps and scale up their outbound sales process cost-effectively.
By defining Pitchboards for both the phone, email and LinkedIn, Kollek has set up ‘best-practice’ templates that they continuously split test. Call Pitchboards have different versions of Intro, Discovery, Matching and Closing pitching phases, so Kollek can split test, analyse and choose which versions work best with a given ICP.
Email and LinkedIn Pitchboards contains sequence templates such as “cold email – follow up email – break up email” or “first connection message – personalised case message – hail mary message’. This makes semi-automatic email and LinkedIn outreach more cost-effective and assures quality across the team.
Kollek is able to execute their Go-To-Market strategy and find product-market fit faster with Pitchbound:
“I can do outreach faster, split-test my pitches and save insights which means that I not only book more meetings, I also gather more insights and understand my product-market fit faster. Pitchbound is a game changer the early stages of the sales process!” – Filip Ciepiel, Co-founder and CEO of Kollek
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